Decorating like American influencers: Affordable trends
The art of transforming one’s interior has become a true national passion in the United States. Through social networks, decor influencers make us dream with their perfectly arranged interiors and stylish finds. But how can you decorate like an influencer without breaking the bank? Fortunately, the trends emphasize accessibility and personalization, making the style of content creators more attainable than ever. Let’s discover together how to adopt these inspiring tips to transform your space at a lower cost.
1. The basics of decorating like an influencer: strategic minimalism and statement pieces
The first rule of influencer-level decorating is to master the art of strategic minimalism. Contrary to popular belief, the interiors of content creators are not necessarily overloaded with expensive objects. On the contrary, they excel in the art of selecting and showcasing key pieces.
Start by decluttering your space. Influencers generally follow the “less is more” rule. Rather than accumulating numerous decorative objects without coherence, they prefer to invest in a few significant pieces that immediately capture attention. These focal elements, or “statement pieces”, become the anchor point around which the rest of the decoration is organized.
To adopt this approach without breaking the bank, first identify the element that will become your centerpiece. It could be a sofa with contemporary lines, a boldly patterned rug, or an imposing work of art. Once you have chosen this piece, build the rest of your decor around it, favoring more sober and affordable elements that will highlight it. home decoration
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Neutral surfaces are also a recurring feature in influencers’ interiors. White or neutral-toned walls serve as the perfect backdrop to make furniture and accessories stand out. This approach has the considerable advantage of being able to easily refresh your decor over the seasons or trends, without having to reinvent everything.
In addition, influencers have mastered the art of creating decorative vignettes, those small, carefully composed arrangements on a shelf, dresser or side table. To replicate this effect, group objects of different heights, textures and shapes, while maintaining a consistent color palette. The goal is to create a visually interesting ensemble that tells a story.
2. Natural materials and textures: The signature of trendy spaces
A major trend that is confirmed in 2025 is the generous use of natural materials and varied textures. This approach, widely adopted by influencers, brings warmth and dimension to any space without requiring a large budget.
Wood, in all its forms, remains a must. Whether it’s light wood furniture like oak or ash, so popular in the Scandinavian style, or darker wood accents for a more sophisticated ambience, this material instantly brings warmth and authenticity. For an affordable look, don’t hesitate to explore second-hand options, restore old pieces or opt for alternatives such as bamboo, which are more economical and just as attractive.
At the same time, natural fibers are booming. Sea rush baskets, jute poufs, rattan pendant lights and sisal rugs are all elements that add texture and character to an interior. These materials, which are relatively affordable, are favored by influencers for their ability to create an organic and relaxed atmosphere.
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Layering textures is also a signature technique for decorating like an influencer. Combine linen cushions, bouclé cotton throws, sheer curtains and shaggy rugs to create a visually rich and inviting space. The trick is to play on contrasts while maintaining a cohesive color palette, often in neutral tones punctuated by well-chosen colorful accents.
Velvet, long considered a luxurious material, is now available at more affordable prices and instantly adds a touch of elegance. A simple velvet cushion or pouf can transform the look of a basic sofa. Similarly, handcrafted ceramics, whether used as vases, pots or decorative objects, add a tactile and personal dimension that is highly sought after by content creators.
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3. The power of plants: An ecological and economical trend
Indoor plants occupy a central place in the aesthetics of decor influencers, and for good reason: they instantly transform a space while being particularly economical. In 2025, this “urban jungle” trend continues to evolve towards more sophisticated and personalized approaches.
To decorate like an influencer, incorporate plants of different sizes and varieties into your space. Tall specimens such as Ficus lyrata (lyre fig), Monstera deliciosa or Kentia palm make impressive focal points, while smaller plants such as pothos, pilea or ferns can be arranged on shelves, hung or grouped to create visually interesting compositions.
The trick is to vary not only the plants themselves, but also their containers. Influencers often favor a harmonious mix of pots made of handcrafted ceramic, natural terracotta or more contemporary materials such as concrete or metal. For a cohesive look, choose containers that complement your color scheme while offering contrasts in shape and texture.
Plant stands are another distinctive element of the influencer style. From wall mounts to macramé hangers, pedestals or shelves specifically dedicated to plants, these accessories allow you to play with different levels and optimize space. Numerous DIY tutorials are available to create these stands at a lower cost, offering an economical and personalized alternative.
Beyond their aesthetic appeal, plants have the considerable advantage of improving air quality and creating a soothing atmosphere. They literally bring life and movement to an interior, two essential qualities sought by content creators to make their spaces photogenic and welcoming.
4. Customization and upcycling: accessible authenticity
Personalization is at the heart of influencers’ approach to interior design. Far from catalog interiors, they cultivate a unique style that reflects their personality. This quest for authenticity is often accompanied by upcycling and DIY practices, making their creations particularly affordable.
To decorate like an influencer, don’t hesitate to transform ordinary objects into unique pieces. Refurbished vintage furniture, repainted frames or customized lighting fixtures can produce spectacular results at a fraction of the price of new items. Second-hand platforms, flea markets and bric-a-brac shops are the favorite hunting grounds of content creators looking for treasures to reinvent.
The color blocking trend, very popular among influencers, offers a simple and affordable method to radically transform a space. This technique consists of painting geometric shapes or sections of wall in contrasting colors to create a strong visual effect. With a few rolls of paint and masking tape, you can easily reproduce these graphic patterns that instantly give character to a room.
Textile projects are another accessible way to personalize your space. Customized cushions, macramé wall hangings, patchwork quilts or hand-dyed curtains add texture and color without requiring a significant investment. Many influencers share detailed tutorials for these projects, making these techniques accessible even to beginners.
Customized wall art is also a signature of influencer interiors. Rather than investing in expensive works, they often create their own compositions or showcase the creations of emerging artists. A wall gallery made up of personal photos, printed illustrations or small original works offers maximum visual impact for a minimal budget.
5. Styling and staging techniques: The secrets of the perfect photo
Last but not least, to decorate like an influencer, you need to master styling and staging techniques. These skills allow you to enhance even the most modest of spaces and make them photogenic without the need for major investment.
Lighting plays a fundamental role in this approach. Influential figures generally favor natural light, optimized by light curtains that filter out direct rays. For areas with less exposure or times of the day when there is a lack of natural light, they strategically use a variety of light sources: floor lamps, table lamps, fairy lights or candles create warm and visually appealing atmospheres. When will the next iPhone and Samsung Galaxy be released: Early release dates and rumors
The rule of thirds is frequently applied in interior styling. This principle consists of grouping objects in threes (or in odd numbers) to create visually balanced compositions. Whether it’s vases on a console, cushions on a sofa or frames on a wall, this simple but effective approach immediately gives a professional look to your arrangements.
Seasonal elements allow you to refresh your decor regularly without incurring significant expenses. Floral branches in spring, seashells in summer, autumn leaves or pine cones in winter: these natural and free elements are widely used by influencers to keep their interiors dynamic and connected to the rhythms of nature.
Finally, the concept of layering applies to all aspects of decoration. On a bed, this translates into a harmonious mix of sheets, blankets and cushions of various textures. On a coffee table, by combining books, decorative objects and organic elements at different heights. This dimensional approach creates depth and visual interest, transforming ordinary spaces into compositions worthy of interior design magazines.
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Decorating like an influencer in 2025 doesn’t require an unlimited budget, but rather a keen eye for detail and a thoughtful approach to interior design. By adopting the principles of strategic minimalism, favoring natural materials, intelligently integrating plants, personalizing your space through upcycling, and mastering styling techniques, you can transform your interior to give it that neat and authentic look characteristic of the most followed content creators.
The essence of this approach lies in the balance between current trends and personal expression. The best influencers don’t just follow trends; they interpret them through their unique sensibilities. By applying this philosophy to your own space, you’ll create an interior that’s not only Instagrammable, but above all authentically yours—the true mark of a well-designed space.
